PETA and Porn?

OK, if I didn't see it I wouldn't believe it, but I accidentally came across this story on Yahoo News.

PETA to launch its own porn site: Does exploiting women promote animal rights?

So somehow, when someone starts watching the you-know-what, and gets all wound up, then bam! Show them how chickens are killed, will save the chickens? I can hear the jokes flying now. Perhaps that's the idea?